Growing up, my household never had Chipit chocolate chips, always carob chips. [Our house was the sort of pantry that never stored Jiffy peanut butter either, always the type of peanut butter from the bulk place - you know the one: a no-name container with alot of oil on top. Right next to the peanut butter would be a container of wheat germ. I was the sort of kid who used to hide my lunch and yearn for Jiffy peanut butter, Chipits, and Cheese wiz.]
These kids don't know what wheat germ is, but they can say acidophillus and smore real fast.
We no longer have a functional microwave (it died in January and we have decided not to replace it), so we popped the smores in the oven on silpat at a low heat.
It's an easy tasty treat that makes everyone smile.
P.S. they didn't notice the difference with the carob chips.